SGT-FISH.CO — Custom Tackle
The bow of a skiff on calm water at dusk with the Orange Beach skyline lit up across the pass

Orange Beach, Alabama  ·  Veteran owned

Hand-poured
saltwater tackle

Designed, poured and finished by hand on the Alabama Gulf Coast. Nothing carries the name until it has caught fish in Perdido Pass.

The bench

Made,
not manufactured

Every bait starts as a shape I want and can’t buy. It gets poured, cut, weighed, swum, and poured again until it moves the way it is supposed to move.

Each body gets a jig head designed for it — not the closest thing off a shelf, a head made for that bait and nothing else. Two-tone laminate pours, where the belly and the back are shot in separate colors and meet in the middle.

Color is mixed by hand, laid in by hand, and baked. What comes out wrong goes back in the pot. Nobody ever sees those.

Marine Corps. Sergeant.
Operation Iraqi Freedom, 2003.

Rows of freshly powder-coated jig heads hanging on racks inside the curing oven
  1. Make itA shape drawn, cut and poured until it swims right
  2. Test itFished in Perdido Pass before it is ever named
  3. Launch itReleased as a series, in the colors the water is calling for

The lineup

Soft plastics

Each body has a head designed for it. Colors move with the season and the water. The shapes don’t.

The current series
BaitLengthPer packBuilt for
Mini2.5"6Trout and schoolie reds on light line
Slim3.0"6Finesse swimbait for pressured fish
Chub3.5"5The workhorse — reds, trout, flounder
Lip Ripper4.0"4Paddle tail for moving water and wind
Ned Shrimp3.0"6Fished slow on the chin jig
Prawn3.5"5Dock lights and structure New

▲Also in the series: salted natural bait, cured and packed by hand.

Twelve swimbaits laid out in two rows, each rigged on its matching powder-coated jig head
A head poured for every body
Three pearl swimbait bodies with clear, chartreuse and red tails on a steel bench
Same body, different tail
Two rigged swimbaits on orange and gold jig heads under a shaft of light
Rigged and ready

Caught on it

Proof, not promises

Every bait in the lineup gets fished here before it goes in a bag. These are three of them doing the job.

A speckled trout with a chartreuse swimbait and glitter jig head in its mouth
Speckled trout
A bull redfish held at night with a blue-glitter swimbait on an orange jig head
Bull red, after dark
A bluefish held boatside with a pearl swimbait on a chartreuse jig head
Bluefish

Built for one fish, on purpose

The sheepshead jig

Sheepshead have a small, hard mouth and they bite like a thief. Most people chase them with a jig built for something else. This one isn't. Four weights, each on the hook size that actually fits the bait you'll put on it.

1
3/0 hook
oz
3/4
2/0 hook
oz
1/2
1/0 hook
oz
3/8
1/0 hook
oz

▲Two per pack. Powder coated and baked, not painted.

A jig head in orange, blue and teal crackle powder coat
A jig head in heavy gold glitter powder coat
A jig head in white with orange and burgundy crackle powder coat

For shops

Wholesale

Gulf Coast tackle shops: the full line sheet has every SKU, pack count and wholesale price. Ask and I'll send it the same day.

  • Standard 50% shop margin.
  • Made here, so a reorder doesn't wait on a container.
  • Colors can be matched to what your water is doing this month.
  • Hand poured, locally made, veteran owned — three things that move product off a peg in this market.
Finished jig heads packed in a sealed bag, ready for the peg
Emailcustomtackle@sgt-fish.co
Based inOrange Beach, Alabama
FishedPerdido Pass & Baldwin County
OwnershipVeteran owned and operated