Orange Beach, Alabama · Veteran owned
Designed, poured and finished by hand on the Alabama Gulf Coast. Nothing carries the name until it has caught fish in Perdido Pass.
The bench
Every bait starts as a shape I want and can’t buy. It gets poured, cut, weighed, swum, and poured again until it moves the way it is supposed to move.
Each body gets a jig head designed for it — not the closest thing off a shelf, a head made for that bait and nothing else. Two-tone laminate pours, where the belly and the back are shot in separate colors and meet in the middle.
Color is mixed by hand, laid in by hand, and baked. What comes out wrong goes back in the pot. Nobody ever sees those.
Marine Corps. Sergeant.
Operation Iraqi Freedom, 2003.

The lineup
Each body has a head designed for it. Colors move with the season and the water. The shapes don’t.
| Bait | Length | Per pack | Built for |
|---|---|---|---|
| Mini | 2.5" | 6 | Trout and schoolie reds on light line |
| Slim | 3.0" | 6 | Finesse swimbait for pressured fish |
| Chub | 3.5" | 5 | The workhorse — reds, trout, flounder |
| Lip Ripper | 4.0" | 4 | Paddle tail for moving water and wind |
| Ned Shrimp | 3.0" | 6 | Fished slow on the chin jig |
| Prawn | 3.5" | 5 | Dock lights and structure New |
▲Also in the series: salted natural bait, cured and packed by hand.



Caught on it
Every bait in the lineup gets fished here before it goes in a bag. These are three of them doing the job.



Built for one fish, on purpose
Sheepshead have a small, hard mouth and they bite like a thief. Most people chase them with a jig built for something else. This one isn't. Four weights, each on the hook size that actually fits the bait you'll put on it.
▲Two per pack. Powder coated and baked, not painted.



For shops
Gulf Coast tackle shops: the full line sheet has every SKU, pack count and wholesale price. Ask and I'll send it the same day.
